We are a British lingerie brand based in London, England.
♡ Handmade in Europe
♡ Designer lingerie
♡ Exclusive customer service
♡ Worldwide shipping: Canada, USA,
Australia, UK, etc.
Buying a sexy lingerie gift for your girlfriend, wife or partner?
♡ Stylish gift boxes
♡ Free delivery & returns*
♡ 30 days Return Policy
♡ Affordable prices
Online shopping is the most comfortable
way to do that!
IDentity is definitely one of the best lingerie store. I’m a curvy woman and they have a great range of classy extra large size lingerie that looks simply fabulous on a larger lady such as myself.Sophie
After trying a bunch of different lingerie shops I’ve finally found a place where I can buy good high quality intimates. Got a beautiful red long satin dress with cute floral lace. Great item for hot summer days.Johanna
Quality lingerie store! I already have several sexy underwear sets from ID. Makes me feel sassy and flirty. Very delicate and gorgeous! Great for sleeping. Will purchase more for sure.Deborah
Was looking to buy something pretty and glamorous for my wife. Fast shipping option was a nice surprise! She absolutely loved it! Said it was the sexiest set she’s ever had. The website is easy to navigate too.Kevin