new luxurious
lingerie

new collection of beautiful lace lingerie sets

underwear with a great fit for big bust and small chest

bras ᐳ

lace pjs in: black, white, pink, navy blue, green etc.

pajamas ᐳ

sexy lingerie for bigger and plus size women

knickers ᐳ

satin nightwear available in large sizes xl & xxl

nigthwear ᐳ

About Us

We are a British lingerie brand based in London, England.

♡ Handmade in Europe
♡ Designer lingerie
♡ Exclusive customer service
♡ Worldwide shipping: Canada, USA,
Australia, UK, etc.

Perfect Gift

Buying a sexy lingerie gift for your girlfriend, wife or partner?

♡ Guaranteed next day delivery*
♡ Stylish gift boxes
♡ Free delivery & returns*
♡ 30 days Return Policy
♡ Affordable prices

Online shopping is the most comfortable
way to do that!

Our blog

Find out the best trends & tips about underwear.

read blog

Customer Reviews

IDentity is definitely one of the best lingerie store. I’m a curvy woman and they have a great range of classy extra large size lingerie that looks simply fabulous on a larger lady such as myself.

Sophie

After trying a bunch of different lingerie shops I’ve finally found a place where I can buy good high quality intimates. Got a beautiful red long satin dress with cute floral lace. Great item for hot summer days.

Johanna

Quality lingerie store! I already have several sexy underwear sets from ID. Makes me feel sassy and flirty. Very delicate and gorgeous! Great for sleeping. Will purchase more for sure.

Deborah

Was looking to buy something pretty and glamorous for my wife. Fast shipping option was a nice surprise! She absolutely loved it! Said it was the sexiest set she’s ever had. The website is easy to navigate too.

Kevin