IDENTITY LINGERIE is a socially responsible, family-run UK brand founded by Igor and Diana in 2017, committed to creating ethically handcrafted garments. The couple’s journey initially began in Surrey, with their passion for fashion being inherited from their mothers, both of whom were talented seamstresses.
Leading by example, our unwavering mission is to inspire people to embrace unconditional confidence, fostering a transformative journey of self-acceptance and boundless self-love.
As a former model, our co-founder Diana was under relentless demand to mould her body in line with unattainable beauty standards. Driven by a desire to bring positive change to the fashion industry, we strive to cultivate confidence and self-worth, empowering our customers to enhance self-esteem and embrace their unique strengths.
We’re devoted to helping each of our customers release their innate individuality by offering a delightful selection of garments available in a wide range of sizes, designs and customisation options.
Caring equally about our customers and the importance of minimising our environmental footprint, we implement practices like slow fashion, on-demand production and zero-waste manufacturing, allowing us to contribute to a more sustainable future.
All our ethically handcrafted lingerie and nightwear pieces are brought to life by a team of highly skilled artisans based in Ukraine. With an intense passion for their craft, they ensure that each product reflects their exceptional artistry and our brand’s values.