Privacy and Cookies

Effective date: 01.08.2023

Welcome to the IDENTITY LINGERIE website (“Website”), accessible at At IDENTITY LINGERIE, we are committed to respecting and protecting your privacy. This Privacy and Cookies Policy outlines how we collect, use, share, and protect your personal data when you interact with our Website. By using our Website, you agree to the terms and practices described in this Policy.

Information We Collect

We collect the following categories of personal information when you visit our Website:

Personal Information.

This may include but is not limited to:
– Name
– Email address
– Phone number
– Mailing address
– Payment information (credit card details, etc.)
– Account login credentials
– Date of birth

Automatically Collected Data

When you access our Website, we may automatically collect certain information, including:
– IP address
– Device type
– Browser information
– Website usage data

Cookies and Similar Technologies

We use cookies and similar technologies to enhance your browsing experience on our Website. Cookies are small text files that are stored on your device when you visit certain web pages. These technologies help us improve our Website, understand user preferences, and deliver relevant content.
How We Use Your Information

We use the data we collect for the following purposes:

– Providing and personalizing our services to you.
– Processing your orders and payments.
– Communicating with you regarding your orders, inquiries, and other relevant information.
– Improving our Website, products, and services.
– Sending you promotional offers, newsletters, and marketing communications (with your consent, where applicable).
– Analyzing user trends and preferences to enhance user experience.
– Lawful Basis for Data Processing

We will process your personal information in compliance with UK data protection laws, including the General Data Protection Regulation (GDPR). The lawful bases for processing your data include:

– The necessity to perform a contract with you (e.g., to process your orders).
– Your consent, where applicable (e.g., for marketing communications).
– Compliance with legal obligations (e.g., tax and accounting purposes).
– Legitimate interests pursued by us or third parties, provided that such interests are not overridden by your data protection rights (e.g., fraud prevention, network and information security).

Sharing Your Information

We may share your personal information with the following recipients:

– Trusted third-party service providers who assist us in operating our business and providing services to you. These may include payment processors, shipping partners, and marketing platforms.
– Government authorities or law enforcement agencies if required by law or in response to legal processes.
– Third parties in connection with a corporate transaction, such as a merger or acquisition, where personal data may be transferred to a third party.

Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy and Cookies Policy, unless a longer retention period is required or permitted by law. After this period, we will securely delete or anonymize your data.

Sensitive Personal Data

We do not collect or process sensitive personal data, such as information related to race, ethnicity, religion, health, or sexual orientation, unless required by applicable laws or with your explicit consent. If you voluntarily provide any sensitive personal data through our Website, you explicitly consent to us using that data as described in this Privacy and Cookies Policy.

International Data Transfers

As part of providing our services, your personal information may be transferred to and stored on servers located in countries outside the European Economic Area (EEA) that may not have data protection laws equivalent to those in your jurisdiction. By using our Website and providing your personal information, you consent to such transfers.

User Rights

In addition to the “Your Choices” section, you have the right to:

Lodge a complaint with the relevant data protection supervisory authority if you believe that we are not processing your personal information in compliance with applicable data protection laws.
Object to the processing of your personal information based on legitimate interests, unless we have compelling legitimate grounds for the processing that override your interests, rights, and freedoms.

Marketing Communications

If you have provided your consent to receive marketing communications from us, you can withdraw your consent at any time. You can do this by clicking the “unsubscribe” link in our marketing emails or by contacting us at the provided email address.

Third-Party Services and Links

Our Website may contain links to third-party websites or services, and our services may be integrated with third-party applications. Please note that this Privacy and Cookies Policy does not apply to such third-party services or websites. We encourage you to review the privacy policies of these third parties before providing any personal information.

Data Subject Requests

If you wish to exercise your rights under this Privacy and Cookies Policy or have any questions about your personal information, please contact us at the provided email address. We will respond to your requests and inquiries within the timeframes required by applicable data protection laws.

Consent Withdrawal

You can withdraw your consent to the processing of your personal information at any time, where we rely on your consent as the lawful basis for processing. However, withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.

Updates to Your Personal Information

If any of your personal information changes or if you believe the information we hold about you is inaccurate or outdated, please update your account settings or contact us at the provided email address to make the necessary changes.

Policy Effectiveness

This Privacy and Cookies Policy shall be effective as of the date provided at the top of this document and shall supersede any prior version of the policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy and Cookies Policy or your personal information, please contact us at the following:


Please review this Privacy and Cookies Policy periodically to stay informed of how we are protecting your information and to ensure that you are aware of any updates.

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