Leading by example, our unwavering mission is to inspire people to embrace unconditional confidence, fostering a transformative journey of self-acceptance and boundless self-love. Having been a part of the modelling industry, Diana, IDENTITY LINGERIE’s co-founder, has experienced the pressure it puts on women to drastically change their bodies to meet “perfect measurements”.
Meanwhile, Igor, a photographer in his college years, was disturbed by the excessive demands of beauty and fashion. From the beginning, the co-founders felt that the fashion world needs to be more inclusive, gentle and empowering.
“Reflecting on my journey as a model, I remember that realistic beauty standards once had no place in the industry. We’re now witnessing a positive shift in the fashion industry towards broader representation and inclusivity.
We’re delighted to be a part of this transformation and are excited to celebrate the entire kaleidoscope of beauty in all its shapes and sizes. With fashion itself being a vast part of our lives, it is essential for our brand to promote positive values.”
Embracing diversity, we offer an inclusive size range up to XXL, with our custom options available to be tailored to perfectly fit unique measurements, sizes and heights.
We strongly believe in conveying our values through our versatile garments, empowering social media presence, inspiring photoshoots and packaging.
Our desire to spread confidence and self-love lies in our motivational social presence and the encouraging reminders we send out every Saturday morning as #SaturdayInspiration for our community so they always feel uplifted and adored.
At the heart of our brand is the desire to create an experience that transcends the act of buying new clothes. We treasure the confidence and sincere smiles of our customers, with their eyes filled with excitement when shopping with us.
With each order, our customers receive more than a carefully crafted product. Unpacking it becomes a delightful experience, filled with positive energy. We include self-affirming, motivational tags, postcards and stickers to remind our clients how inherently worthy and beautiful they are.